Santa Cruz was founded in 1973 by Rich Novak, Doug Gaut and Jay Shuiman. During the 80’s Santa Cruz became one of the most prominent skateboard companies in the world, known for their pop art designs and vivid skateboard decks.
Thousands of artistic graphic illustrations, from motorcycles to health food and including rock posters, surf, and skateboard art, jump off these pages. Bold and dynamic ”bad boy” and ”hippie” themes in bright and startling colors command your attention with incredible detail. Jim Phillips delights in original imagery to convey his unique reflections of the popular world.






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