HUF founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City’s late 1980’s. In those days, skateboarding was simply not accepted: it was punk rock, it was hip-hop, it was a counterculture of outcasts misunderstood by the masses. Hufnagel became a professional skateboarder in 1992 and after opening his own skate focused store in San-Francisco in 2002 he launched Huf as its own brand and the rest is history.
HUF x Freddie Gibbs mixes Las Vegas glitz and casino icons with surreal graphics and cameos from Big Boss Rabbit and HUF’s Green Buddy. Straight from the strip and inspired by Sin City’s golden era, classic resort-wear pieces get a glow-up with couture-inspired patterns, iced-out graphics, and after dark details.










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